# Lifter — AI operations platform for retail teams

Lifter is the AI operations platform for retail teams. Centralised access,
approval before anything risky, every action logged. Pre-built specialists
for the work your team already does — plus the platform to build your own.

## Who we serve
- Heads of E-commerce and Digital
- General Managers and COOs
- Founders and owner-operators of growing retail brands

## What we ship
- A team of pre-built AI specialists for retail (Customer Lead, Conversion
  Expert, SEO Strategist, Trading Analyst, Email Marketer, Launch Manager,
  Order Risk Analyst, Store Operations, Merchandise Planner).
- Bespoke specialists built with you during founding-cohort onboarding.
- 100+ live integrations: Shopify, Klaviyo, Gorgias, Cin7, Dotapparel,
  Slack, Gmail, Meta Ads, Google Ads, Google Analytics, Stripe, Xero, HubSpot,
  Notion, Linear, Atlassian, Search Console, DocuSign — plus the broader
  MCP (Model Context Protocol) ecosystem.
- A governance layer: per-person, per-agent, per-tool permissions; Allow,
  Ask, or Deny stances; audit trail exportable to S3, Datadog, Splunk, or
  your SIEM.
- Deployment flexibility: our cloud in Sydney, your AWS/GCP/Azure account,
  or hybrid. The Gateway runs without the Hub.

## How we are different
- Centralised — one console for every team's AI, instead of a sprawl of
  consumer subscriptions.
- Auditable — every tool call, approval decision, and credential resolution
  is logged.
- Safe by default — the model never sees a credential, risky actions pause
  for a human in the channel your team already uses, and you can revoke
  every access in one place.
- Built in Australia for founding customers between $5M and $100M in
  revenue.

## Contact
- General: hello@lifter.work
- Security: security@lifter.work
- Press: press@lifter.work
- Talk to us: https://lifter.work/contact