# Lifter — Specialists

Pre-built specialists for the work your retail team already does, plus
the platform to build your own.

## Example specialists shipping now

### Maya — Customer Experience
Resolves support tickets, handles refunds and delivery enquiries, keeps
customers informed around the clock. Tools: Gorgias, Gmail, Shopify, Slack.

### Theo — Merchandising
Watches stock levels, flags coverage risks, drafts reorder recommendations,
monitors product performance daily. Tools: Shopify, Cin7, GA4, Notion.

### Stella — Marketing
Drafts campaign copy, reports on performance, manages content calendars,
briefs paid media with data-backed recommendations. Tools: Klaviyo, Meta
Ads, Google Ads, GA4.

### Riko — Data and Reporting
Generates weekly trading reports, pulls channel performance, flags
anomalies, delivers intelligence before the team asks for it. Tools:
Shopify, GA4, Stripe, Slack.

### Petra — Trading Operations
Runs daily trading summaries, monitors targets, escalates commercial
risks, briefs leadership before the morning standup. Tools: Shopify,
Xero, GA4, Slack.

### Scout — Learning and Memory
Watches what works, records learnings across the workforce, surfaces
improvements that make every other specialist smarter over time.

## Built bespoke
Custom specialists for workflows we do not ship out of the box are
scoped and built with you during founding-cohort onboarding.

## Memory in motion: specialists that consolidate while you sleep
- Day: working memory fills with facts, decisions, open threads, customer
  signal, follow-ups.
- Night: a scheduled dream cycle re-reads the day's notes, promotes
  what's durable, retires what's stale, files its own follow-ups for
  tomorrow.
- Morning: picks up where it left off, sharper than the day before.

## Scheduling: specialists schedule their own follow-ups
Specialists schedule themselves the same way they perform any other
action: one-time, recurring, or when a condition is met. Scheduled work
survives restarts. Multi-day flows like "ship tonight, verify in the
morning, file the report Friday" are normal flows, not custom integrations.

## How to put one to work
A) Pick: use a specialist from the catalogue or write your own.
B) Connect: wire it to your stack and internal systems.
C) Configure: tune for your tone, your policies, your guardrails.
D) Live: deploy to your team, visible to everyone, governed centrally.