Maya
Customer Experience
Resolves support tickets, handles refunds and delivery enquiries, keeps customers informed around the clock.
- Gorgias
- Gmail
- Shopify
- Slack
Specialists
Pre-built for the work your retail team already does.
A handful of example specialists, ready to put to work this week. Plus the platform to design new ones — shaped to your business, wired to your stack.
01Off the shelf
Example specialists, ready to put to work.
Each one ships ready to connect to your stack. Customer Lead, Conversion Expert, and Trading Analyst are the most-asked-for. Scout is the meta-specialist that makes the rest of the team sharper week after week.
Theo
Merchandising
Watches stock levels, flags coverage risks, drafts reorder recommendations, monitors product performance daily.
- Shopify
- Cin7
- GA4
- Notion
Stella
Marketing
Drafts campaign copy, reports on performance, manages content calendars, briefs paid media with data-backed recommendations.
- Klaviyo
- Meta Ads
- Google Ads
- GA4
Riko
Data & Reporting
Generates weekly trading reports, pulls channel performance, flags anomalies, delivers intelligence before the team asks for it.
- Shopify
- GA4
- Stripe
- Slack
Petra
Trading Operations
Runs daily trading summaries, monitors targets, escalates commercial risks, briefs leadership before the morning standup.
- Shopify
- Xero
- GA4
- Slack
Scout
Learning & Memory
Watches what works, records learnings across the workforce, surfaces improvements that make every other specialist smarter over time.
- All systems
- Memory
These are examples, not the ceiling. Custom specialists for workflows we don't ship out of the box are scoped and built with you during founding-cohort onboarding.
02Or built with you
A specialist shaped to your business, in weeks not months.
The platform is the product. Custom specialists, custom integrations, and onboarding to wire it into your stack are included with founding-cohort engagements.
Tell us the workflow.
A 30-minute call. We sketch the handbook, the tools, the permission stance. You see the shape before you commit.
We build it, wired to your stack.
Custom specialists, custom connectors to your internal tools, ERPs, warehouses, partner APIs. The handbook tuned to your tone, policies, launch checklist.
Live in weeks. Yours forever.
Onboarding included while you're in the founding cohort. Your specialists, your memory, your IP — exportable. No platform lock-in on the shape of your work.
03Memory in motion
Specialists that consolidate while you sleep.
Every night, your specialist runs a quiet review pass that consolidates what it learned during the day. Every morning, it comes back sharper than the night before.
Working memory fills.
Sessions log facts, decisions, open threads, customer signal, follow-ups. Everything captured, nothing yet curated.
Reviews, refines, organises.
A scheduled consolidation pass. The specialist re-reads the day's notes, promotes what's durable, retires what's stale, files its own follow-ups for tomorrow.
Picks up where it left off.
A new session starts with refreshed knowledge. The same questions get better answers than they did the day before.
The specialist gets measurably more useful every week, without anyone retraining a model.
04Scheduling
Specialists schedule their own follow-ups.
A specialist can pick up its own work later — in five minutes, tomorrow morning, every Monday. Multi-day projects don't fall through the cracks.
#ops · today
Deploy is queued behind the inventory sync. I'll check back after it completes. Scheduling myself for 3 PM and again first thing tomorrow if anything looks off.
Deploy succeeded. Order-sync running clean, no anomalies in the first 100 webhook events. Filing a follow-up for the Friday report.
A real tool, not a bolt-on.
Specialists schedule themselves the same way they perform any other action: one-time, recurring, or when a condition is met.
Reliable.
Scheduled work survives restarts. The follow-up fires whether the original conversation is still open or long closed.
Multi-day capable.
"Ship tonight, verify in the morning, file the report Friday" is a normal flow — not a custom integration.
05How to put one to work
Pick. Connect. Configure. Live.
Off the shelf or built bespoke, the setup is the same shape. We do this work with you during founding-cohort onboarding.
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01
A · Pick
Use a specialist from the catalogue — or write your own.
The catalogue covers the most common retail roles. Custom specialists are built with us during onboarding. Skills can be added at any time.
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02
B · Connect
Wire it to your stack and internal systems.
Shopify, Klaviyo, Gorgias, Cin7, Dotapparel out of the box. Internal tools, warehouses, ERPs, and partner APIs come in via the bespoke build.
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03
C · Configure
Tune for your tone, your policies, your guardrails.
The handbook holds your tone of voice, your refund policy, your launch process. Permission stances decide what the specialist runs and what pauses for a human.
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04
D · Live
Deploy to your team — visible to everyone, governed centrally.
Your team sees a teammate inside the channel they already use. Your IT lead sees an audit trail. Your CFO sees usage by team.
Founding cohort, open
Pick one. Or design one with us.
Tell us what you'd hand to AI first. If we have it ready, we will show you. If not, we will build it with you.